The Kindred Group has made a deal on behalf of Unibet to become a commercial partner of the National Hockey League (NHL) in Sweden. The NHL is the hockey league of the United States and Canada and is widely known as the largest league in this sport.
According to the agreement, Unibet will have access to a range of marketing rights and will provide customized content designed to “improve the customer experience.” Unibet will use the official partnership to run marketing campaigns.
The reliable Dutch online casino will also place in-game advertisements via the Digital Enhanced Dashboard technology and has obtained the rights to use NHL brands, logos, and other official designations in its marketing campaigns.
Sportradar, the official partner for NHL sports betting rights in Sweden, will also support the partnership between the two parties for the North American league.
Kindred Group is internationally active with various gambling brands such as Maria Casino, 32Red, and Unibet. Of those brands, the latter is most well-known among
Dutch players. Irish players aged 18 and over must restrict themselves to the Unibet website.
For Irish members of Unibet, there are various casino bonuses and other promotions.
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